Novak Djokovic Foundation Online Shop Launch

Sun 23 Apr 2023

Srpska Open FAN Zone visitors had an opportunity to attend an event organised to celebrate the launch of Novak Djokovic Foundation Online Shop. This platform will enable mission supporters to purchase with purpose since all royalty fees received from the sale of these items will be directed towards programs and projects of the Foundation, dedicated to early upbringing and childhood education projects for children in Serbia.

“Today’s launch of the Foundation’s Online Shop brings me great joy. One of the main reasons for the implementation of this project is to promote purchase with purpose and finding new ways to interact with our donors. The Shop will add to new and even more dynamic dimension of communication with companies and individuals who have supported us for years and who share our values, with an aim to improve conditions for growing up of children across Serbia”, Novak Djokovic, the founder of Novak Djokovic Foundation explained.

“Our friends and associates across the globe have shown huge interest and they’ve been trying to find new ways to participate and get even more involved in our work. The launch of the Online Shop is a perfect way to bring together even more people and raise funds for our foundation”, Novak Djokovic Foundation National Director Maja Kremic added.

Novak Djokovic Foundation Online Shop will include many products, although probably the most discernible product would be a collection of seven beautifully designed and wrapped books with a certificate of authenticity. This unique series is dedicated to all the years Novak Djokovic secured as the year-end No. 1, from 2011 to 2021. It contains all the matches, most remarkable moments, press conferences and exclusive photographs from the ATP tour. The idea for this limited edition came from Tony Dosen and comes as a result of collaboration between Project Rewind Books and the Foundation. The entire edition includes 1,000 collections with a commercial version planned for later, also on NDFT Online Shop. This will come as an absolute treat to all tennis fans, Novak Djokovic fans and Foundation supporters.

At the Srpska Open, the Foundation has also announced a partnership with French designer and creative entrepreneur Milinski. The collaboration between Milinski and the Foundation will be recognised for its universal slogan – DREAMERS ARE CHAMPIONS, and include a limited edition of caps, hoodies and long sleeve shirts.

In addition to the books about Novak and items designed by Milinski, the Foundation also presented other items available in the Online Shop: a picture book for parents “Parents’ first day of school”, tickets for parents for the “Support, NOT Perfection” program as well as the Manual for parents of young athletes included in the program “Path of a Champion ”. All products presented in Banjaluka are available on the website on NDF Online Shop as of today. At the same time with the launch of the Online Shop, during the tournament, the Foundation organises workshops for two of its renowned programs: “Support, NOT Perfection” and the “Path of a Champion”, as well as new program “Feel to Heal”.